Cambodian Internet Marketing Trend 2009
Internet marketing still sounds strange to Cambodia even though the new technology are spreading out speedy during the past few years. For the last 10 years I remember the internet was so expensive where I found it really difficult to pay for using internet.
In 1999 – 2000, I was tempting to learn to use email and I had to pay about 6000 Riel per hour which equal to about 1.50UDS. Who can survive with such amount being a student from the countryside. So I could come to the internet very often during those years and even while I am at the university. I could only come one every 1 or 2 month checking and do my email out to friends.
I guess starting in 2003 or 2004 more and more student start to use internet and to do their research study. That was when I started to come to the internet cafe very often too like 1 a week or twice a week, so it makes up to 4 or 6 times per month.
Until year 2007, I just realized about internet marketing and I noticed some business from Cambodia do their advertising on the internet where most of those are in hotel and tourism industry. I think the hotel can benefit from this online advertising more than other sector because their service is not only for local people but seeking out to reach the international travelers.
Up to now I am not sure if you notice about this, from my point of view and what i have seen is only hotel and tourism industry jump into doing their marketing campaign online from Cambodia. I also see a few non-profit organization do the online advertising of their works and activities seeking for funding etc.
Internet and TV become a challenging channels for advertising today because they reach million of the people at the same time and plus the internet stay current and updates 24/24 hours a day where people can access from anywhere in the world by just a few click a way with internet connection availability.
Factors Allow for Online Marketing
Business can only run while they are benefiting more from the situation where possible communicate with their potential clients or customers. Without such benefit they will not waste their resources or doing any campaign for their products. That’s why Cambodia is still limited to doing internet marketing for their business. When there are more opportunities people will invest more in this by using new technology to do their promotion campaigns. All those will need the appropriate payment system which help to cut down the large amount of expenses. Banking system will play the important roles in doing business and marketing over the internet sphere.
Internet Marketing Conclusion
We will need a type of secure system for payment or banking system over the internet that come with new technology that can support this kind of work and enable people to use it by strengthening the appropriate law and tools to boing enforce properly.
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